“Baby&Me / The New Evian Film” – A Delightful 2014 Viral Video Campaign
In 2014, Evian, the renowned mineral water brand, delighted the world with its charming and entertaining video campaign titled “Baby&Me / The New Evian Film.” This comprehensive overview will take you through the background of the Evian brand, the creation and impact of this viral video, and the smiles it brought to countless faces.
Evian – A Legacy of Purity and Creativity
Evian, the famous French mineral water brand, has long been associated with the pristine purity of its water sources. The brand, originating from the town of Évian-les-Bains in the French Alps, has a rich history dating back to the 18th century. Evian’s commitment to high-quality water and its innovative marketing strategies have made it a globally recognized name in the bottled water industry.
The Creation of “Baby&Me” – Evian’s Viral Campaign
In 2014, Evian continued its tradition of creative marketing with the release of “Baby&Me / The New Evian Film.” This video campaign sought to build on the success of their previous viral hit, “Roller Babies,” which featured babies on roller skates and had garnered millions of views.
“Baby&Me” was built around a simple yet universally appealing concept. The video begins with adults looking at their reflections in a mirrored window. However, to their amazement, their reflections suddenly transform into baby versions of themselves. The video showcases these adults dancing and interacting with their baby reflections, all set to a catchy soundtrack.
The concept played on the idea of youthfulness and the brand’s slogan, “Live Young.” It was a clever way to reinforce the notion that drinking Evian water can help you stay young and full of vitality.
The video was skillfully executed, with seamless CGI (computer-generated imagery) that made the transformations look both magical and realistic. The dance sequences were well choreographed, and the soundtrack, featuring “Here Comes the Hotstepper” by Ini Kamoze, added a fun and energetic dimension to the campaign.
Viral Success and Global Impact
“Baby&Me / The New Evian Film” quickly became a viral sensation. Its universal appeal and the surprise element of adults turning into babies struck a chord with viewers around the world. The video was shared extensively on social media, and it received millions of views on YouTube.
The success of the video campaign extended beyond the internet. It was discussed in the media and even became a topic of conversation among consumers. The catchphrase “Live Young” resonated with audiences and contributed to Evian’s marketing success.
Evian also capitalized on the campaign’s success by launching a mobile app called “Baby & Me” that allowed users to create their baby versions, further engaging the audience and extending the campaign’s reach.
Legacy and Influence on Marketing
“Baby&Me / The New Evian Film” quickly became a viral sensation. Its universal appeal and the surprise element of adults turning into babies struck a chord with viewers around the world. The video was shared extensively on social media, and it received millions of views on YouTube.
The success of the video campaign extended beyond the internet. It was discussed in the media and even became a topic of conversation among consumers. The catchphrase “Live Young” resonated with audiences and contributed to Evian’s marketing success.
Evian also capitalized on the campaign’s success by launching a mobile app called “Baby & Me” that allowed users to create their baby versions, further engaging the audience and extending the campaign’s reach.
H5: Legacy and Influence on Marketing
“Baby&Me / The New Evian Film” left a significant legacy in the world of marketing:
- Creative Viral Campaign: The video campaign demonstrated the power of creativity in marketing. It showcased how a clever and entertaining concept could capture the attention of a global audience.
- Reinforcing Brand Identity: The campaign effectively reinforced Evian’s brand identity of youthfulness and vitality. It reminded consumers that Evian was more than just water; it was a symbol of living young.
- Digital Engagement: Evian’s approach of extending the campaign through a mobile app demonstrated the importance of digital engagement and interaction with consumers.
In conclusion, “Baby&Me / The New Evian Film” was a delightful and successful viral campaign that showcased Evian’s commitment to creativity and innovation in marketing. It left an enduring mark in the world of advertising, demonstrating the power of a well-executed concept in capturing the imagination of a global audience.
